American musician Travis Barker, drummer of the pop punk band Blink 182 and husband of Kourtney Kardashian, has announced that his line of vegan wellness products, Barker Wellnessarrives in Mexico through Similar Pharmacies. The announcement was made together with the most famous botarga in the country, Doctor Simi: a bald man with three hairs growing out on each side of his head, a thick gray mustache, a white coat and shirt, a black tie, who in a publication looks rejuvenated after his new association, with black hair. According to the companies’ social networks, the items are now available in the 9,500 stores throughout the republic.
The website of Barker Wellness It shows that in the United States—including Hawaii—it has 542 stores; one near Calgary, Canada and another in Playa del Carmen, on the Yucatan Peninsula. Among the products they sell are vegan magnesium gummies, mushrooms, vitamin B, creams and balms to relax muscles, tattoo care creams, among others. According to what we read, the company was born due to the demanding routine to which the musician was subjected, which led him to think more about his physical and mental well-being. “It doesn’t matter if you are a drummer, a marathon runner, a full-time parent, have an active lifestyle or just need help with life’s little problems,” it reads.
Barker has used two videos to announce the partnership with pharmacies. In the first, the botarga appears sitting behind a red Ludwig drum kit (a brand that the musician has used throughout his career), with up to six drums—four air drums and two floor drums—two bass drums, five cymbals and a snare drum. Doctor Simi plays a drum solo like Barker himself would: fast and intense. After a few seconds of beating the drum, the bottarga hits one of the cymbals and immediately takes it with one hand. The video cuts to Barker sitting, shirtless, showing off his torso and neck tattoos, and announcing, looking at the camera, that his brand is in Mexico.
In the second clip, Barker appears on an olive green Cadillac convertible. He wears dark glasses and a white t-shirt. “Get on, we’re going to Mexico,” he says, looking at the camera and it starts playing. Jump down, a song that the drummer released with the hip hop duo The Cool Kids. On top of the car, with Baker, Doctor Simi dances and waves as they travel the streets of a neighborhood in the United States.
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