There are many musical awards galas throughout the year. But the MTV Video Music Awards (known as VMA) are those of the start of the season and, fulfilling what they said, hit first and hit twice. As every year for four decades (they fulfilled round anniversary in their last edition), the awards for the best videos of the musical chain know how to distill the best – or, at least, what sounds most – of the American and global pop, mixing and honoring their great talents (this year, Lady Gaga, Ariana Grande, Mariah Carey and even Ricky Martin Osbourne) with the most appetizing names to which to bite the moment (Sabrina Carpenter, Tate McRAe, Rosé, Lola Young, Alex Warren) and new promises that, effective, leave everything on stage (Megan Moroney, Vendr, Conan Gray). And if the formula is repeated it is because it works.
Not even the sound absences of his Majesty Taylor Swift and his Royal Highness Selena Gomez (both nominated, but not winning) shadowed an agile gala, at hyperactive times – although long and loaded with advertising, both in the CBS chain and on the Paramount+platform, in the US – gala loaded with stars. In the ceremony presented by the rapper and actor Ll Cool J only a handful of awards were given, the most important of the evening, which demonstrated, as happened last year and more than one season, which women today carry the singing voice in the global musical machinery. Ariana Grande won the Gordo Award, the best music video of the year, which in the last 20 editions have won, on 15 occasions, women, in four men and only one band (Panic! At the album). The pattern is clear.
Grande came out the stage up to three occasions, with different clothes, although without singing in any: both for the big prize of the night and for the best pop video, which thanked in a beautiful (and exhaustive) gesture to the entire team of his Bright Days Aheadthe song for which he took it. Kissing his celebrated stylist, Law Roach, and his mother, Joan, Florida, 32, thanked his father for acting, for the first time in his life, in that video. But also the director of the video and production, lighting, art, special effects, makeup … and even catering. “Thanks to my therapist already gays, I love you,” he finished.
https://www.youtube.com/watch?v=nt96rk0zvqa
But Grande had stepped on the stage before: to give him the Vanguardia Musical Award (that is, to his entire career, but without sounding to retirement) to Mariah Carey. “It is the reason why many of us sing here,” he defended great by presenting it, stating: “He has given us the soundtrack of our lives.” “As a vocalist, there is only one queen, and it is Mariah. It has no limits with her eighth vocal, with her technique and sound,” he said, although that the public could not know, because the only shout, or boast of it, which he did during his performance, was not shown by live cameras.
Carey dusted all its imagery more Kitsch. Sang a mixture of Sugar Sweet, Fantasy, Honey, Heartbreaker, Obseted, It’s like that and We Belong Togetherand he didn’t lack anything. It started with a golden satin robe with feathers, underwater boots and a matching dressing table. Then, golden microphones, skaters, a boat cover background and dancers dressed in sailors. Then, a boy with the face of the opera ghost and a poster with the name of Mimi and hundreds of bulbs behind her. He finished with an accompaniment of half a dozen violins. Almost unable to walk on stage, he complained between laughs: “This statuette weighs a lot.” And then he complained, half a joke, half seriously: “I am very grateful, thank you, MTV for giving me this award. But I have a question: what were you waiting for? I am a joke …”, he said, claiming to have “great memories” of when she was a presenter, since she was the first astronaut (that is the figure that represents the awards) that took home. Between kisses in the air with Ariana Grande, he left a simple phrase that revealed a lot of what is and has been the musical chain: “Music evolves, videos evolve, but fun is forever.”
The other prize of honor of the night was for the Puerto Rican (at the same time that Spanish) Ricky Martin, who took the Latin Icon Award. It was the first, since MTV has created the award this edition. He presented him, speaking in Spanish, J Balvin, and he, excited and happy, gave everything on stage with a great mix of his most famous themes. He managed to get that spectacularity from which the VMA MTV presumed decades Livin ‘Life crazy, Pégate, Shake Your Bon-Bon, Vente pa ‘ca’, Maria and The Cup of Life. He put all the UBS Arena in New York to dance. “Thank you for your love, I don’t know where to start,” he acknowledged upon receiving the prize from actress Jessica Simpson. “It is very simple: this is for you. Thank you for your applause, I am addicted to your applause, that’s why I’m still returning,” he said, dedicating the prize to his four children, “Matteo, Valentino, Lucía and Renn: everything I do with you in mind.”
The other night star, widely announced, was Lady Gaga. The New York won at home the first award of the evening, the artist of the year (then another would take the best collaboration for Die with a smile With Bruno Mars, with which he already won in the Grammy) and went out to pick it up. Gaga seemed to have soaked from his participation in the series Wednesdaywith a gothic, black and purple dress, signed by Marc Jacobs, and dark flowers in the head, one of those Lookazos who remembered their great times in the VMA, when dressed in meat fillets or soaked in blood to act.
When collecting the award, Lady Gaga spoke of the importance of art, which for her is “trying Unique, it’s entirely yours, ”he said. He dedicated the “Audiencia” award: “You deserve my applause, small monsters.” And also to his “partner in everything, Michael”, in reference to his fiance Michael Polansky: “This year, creating with you has been a wonderful dream. I dedicate this to you too.”
The 39 -year -old singer and actress left the stage because she had to act, but not in the UBS: she moved to Madison Square Garden from the center of New York, because there she had one of the concerts of her tour this night Mayhem. At the gala there was a performance from there but, as the American press reported – although not the production of gala – the two songs that Gaga showed in the broadcast had been recorded the night before, on Saturday 6. He sang his success Abracadabra And also the song The Dead Danceof the second season of Wednesdaywhich launched last Wednesday (of course) accompanied by a video clip filmed by Tim Burton.
Another of the great performances of the night, of the most anticipated, was that of Sabrina Carpenter, who performed on stage for the first time his new theme Tearsof his newly released Man’s Best Friend; In addition, he won the Best Pop Artist Award and Best Album for Short N ‘Sweet. The little blonde of Pennsylvania, 26, left a sewer with a golden fringes dress, nylon and brightness socks and high heels, following the thread of the seventies airs of the theme. On stage, dancers of VOGINGdrag queens and trans women, and above all support to these, with many posters where it was read Dolls Dolls Dolls (Dolls or dolls is a affectionate term and protection of the trans community), Protect trans rights (We protect trans rights), Love Each Other (mutual love). On stage, where Carpenter changed clothes, it ended up raining, with all soaked. And the spectators, four decades later, as fascinated as ever.
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