The Ecosystem of Madrid art galleries have been trying for a long time to expand its audience and motivate it beyond the traditional arc week, that call sui generis which for many means an annual ItV species with which to cover the file and update in regard to contemporary art. Since 2009, Opening is the local version of the Gallery Weekends increasingly extended by capitals around the world, and then yields the witness to Barcelona and Valencia on weekends to Destationalize and loyalty (Sorry for the Words) The visits of collectors and fans. Part of the success of the initiative, driven by the rooms registered in the Arts Madrid Association, has been choosing the second week of September to take advantage of the respite of a somewhat sweetest climate after summers increasingly canicular and the desire to meet and wear Moreno from any return to school after the holidays.
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