The same week that Apple has surpassed the barrier of four trillion dollars in stock, it has presented the results for the fourth quarter of its fiscal year. The Cupertino-based company has recorded a profit of 27,466 million dollars, the equivalent of 23,741 million euros. These figures represent an increase in profits of 86% compared to the same period of the same fiscal year, as the company has informed investors.
The forecasts for the end of the year are optimistic, as the financial director, Kevan Parekh, advanced in the conference with analysts, who expects an increase in iPhone sales between 10 and 12% this upcoming Christmas season. “We anticipate double-digit iPhone revenue growth, which would be our best quarter of iPhone sales to date,” he said.
The technology giant has reported that it has achieved quarterly sales of $102.5 billion, which represents an improvement of 8% compared to the same quarter of the previous year. “Apple is proud to announce record revenue of $102.5 billion for the September quarter, including record revenue for the iPhone and an all-time record for the services subsidiary,” said Tim Cook, Apple’s CEO, in a statement.
Apple shares rose more than 4% at the close of the session. Until the close, they had accumulated a gain of 8.4% so far this year, according to Bloomberg.
The company is experiencing a sweet moment in its business. Sales of the iPhone, a device that was supposed to have little room to add improvements, have increased strongly during 2025. In fact, it is the first increase in iPhone sales in three years. The move is not trivial, because smartphone sales account for almost half of Apple’s turnover.
The company launched the iPhone 17 at the beginning of September, so its sales do not count in these results. Analysts did not view the new device favorably, but reality has proven them wrong. Sales of the new smartphone are being much better than expected thanks to the renewal of devices, the increase in prices and the AI functionalities, which should improve in future models.
The results of the fourth quarter also serve to evaluate the performance of the entire fiscal year. “September quarter results capped a record fiscal year, with revenue reaching $416 billion (up 6%), plus double-digit growth in earnings per share,” said Kevan Parekh, Apple’s chief financial officer.
The technology sector is experiencing a moment of euphoria, with high valuations in the financial markets and improved results every quarter. The industry is driven by the emergence of artificial intelligence (AI) and the business promises it brings. But before squeezing the benefits of AI, companies must finalize its functions and that requires investments almost unimaginable just three years ago.
Analysts estimate that companies at the forefront of AI, such as Amazon, Google and Microsoft, will allocate more than $365 billion to build new data centers, energy plants that power them, and the development of new algorithms.
Apple must clarify its position in this business in which it has not yet fully immersed itself. The CEO, Tim Cook, assured in the last earnings conference that the company would increase capital expenditures to catch up, but the truth is that so far it is taking it more calmly than its competitors.
The company led by Tim Cook has publicly acknowledged that the tariffs approved by the president of the United States, Donald Trump, affect its business. In the previous quarter’s earnings report it admitted a cost increase of $1.1 billion due to import duties. Investors will be watching to see if its actual costs were lower than expected, as well as the tariff costs it anticipates for the current quarter, according to CNBC.
The company is suffering the consequences of the tariffs. Revenue from China fell 3.6%, to $14.5 billion, but was offset by higher iPhone sales in other latitudes.
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