The fashion designer Giorgio Armani has died this Wednesday, September 4 at 91, as confirmed by an Armani Group statement, the fashion company founded by him. In this note, Armani’s team states that “Il Signor Armani (…) died peacefully, surrounded by her loved ones”, working until his last days and pending the current and future projects of his brand.
Armani star HTSIthe economic newspaper supplement The Financial Times. With half a smile and one of his eternal navy shirts, the creator commented on his absence, for health problems, in his last three parades: “Everything was done under my attention, by videoconference. My great weakness is that I control everything,” he told Alexander Fury. This month he planned to participate in the celebrations of his golden weddings in fashion, with an exhibition at the Di Brera Pinacoteca in Milan.
The designer will go down in history as a fashion legend: tireless worker, incorruptible and founder sterta and a multimillionaire firm based on clear principles of timeless elegance, androgynous air and oriental echoes. He was the first Italian designer who conquered the contemporary Hollywood industry, wore his stars and left images for memory, from Richard Gere in American Gigolowith whom in the eighties he showed that his unstructured jackets could be sexier than a underpant, even George Clooney of elegant tuxedo on any red carpet or the famous The untouchables of Eliot Ness.
He was one of the first designers who knew how prêt à porter For both sexes, but today produces watches, sofas, ski and even flowers and luxury chocolates. Not to mention their hotels and restaurants or successful perfumes. In 2024, the company billed more than 2.3 billion euros (five percent less than the previous year, in the midst of the crisis in the luxury sector; the benefits were reduced by 24%).
Armani’s story serves to explain the important industrial phenomenon in which fashion became the last third of the twentieth century in the transalpine country, and the power that its protagonists accumulated. The designer was one of the pro -men who founded the Made in Italy, a label that still works as a quality seal as a textile manufacturing for the international luxury industry. Even today, in the middle of consolidation, Giorgio Armani, the company, is one of the great Italian firms that remain independent. Situation that now, deceased the founder could be reviewed.
Born in 1934 on July 11 in Piacenza, in full rise of Italy Mussoliniana, Armani was the little one with three brothers from a middle class family. He grew fascinated by the elegance of Hollywood film stars and, when he founded his own fashion brand, in 1975, Cary Grant inspired both his proposal for men and for women. A look Classic, comfortable and powerful, perfect for a new generation, that of the eighties, built on the values of success and money.
He himself never self -portrait as an eccentric creator in his ivory tower but as an efficient worker surrounded by an unpolluted order, concentrated in dressing people for real life. His own uniform was designed not to interfere with the message he wanted to conve Made in Milanthe mini documentary that the filmmaker recorded about the designer in 1990, until the look Sporting that cultivated lately. “My favorite garment is the blue shirt. It corresponds to my personality, pragmatic and nothing exhibitionist. A kind of uniform that does not distract, which concentrates others’s attention to my gestures and my words,” he told Icon in 2019.
Armani’s creative heritage, a man capable of distinguishing between countless tones of gray, Pardo and Beis, and to renew season after season his effective recipe for black and white advertising, has been recovered by many designers in recent years and has become, again, the code of a certain idea of elegance. A more Milanese Italianity than a costumbrista that has turned out to be universal. Precisely last weekend there was a digital file that recovers garments and historical images of the house.

“In this company we have always felt part of a family. Today, with deep emotion, we feel the emptiness left by the man who founded and nurtured this family with vision, passion and dedication.” With these words, signed by their employees and family, the value of a designer and businessman, founder of a firm with 50 years of history that has been fundamental to define the style and evolution of Italian and global fashion in the last half century is recognized.
Armani’s intention was to organize an orderly succession in the hands of his eternal right hand, the designer Leo Dell’orco, and his closest collaborators and relatives. A rupture would have an air of earthquake.
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