“Television has those things,” journalist Pedro Piqueras said a few days ago, for years driver of Telecinco news, to Podcast Álex Fidalgo, during the interview he did for space Whatever you say.
Specifically, Piqueras referred to the role that beauty plays in the selection of television journalists and the need for it to always be accompanied by the correct preparation and training of professionals. To exemplify it, the journalist remembered the case of Sara Carbonero, who presented the sports section in La Sexta when Piqueras discovered her and wanted Carbonero is a television animal. ”
After confirming his suspicions, Piqueras spoke with Paolo Vasile, then CEO of Mediaset Spain, to propose to hire Carbonero. After a first offer with an “ridiculous quantity” and a first rejection by the journalist, all three ending and Vasile ended up more interested in her signing: “I had been listening to it, I previously took what she did and how she did,” says Piqueras on what happened before that meeting.
For former news presenter, who is in full promotion of his book When nothing is urgentCarbonero’s beauty was also his weak point: “Being beautiful was the worst, because everyone attacked her. She was not to blame for being so pretty, but she did make her apocada, shy in her relationship with people. And I think she was an extraordinary professional,” he explains during his speech in the podcast.
Finally, ditch on the hiring of Carbonero: “He signed, came and made a team that was very beautiful in aesthetics and very good presenting,” says Piqueras. That team of handsome and professionals was completed by journalists Isabel Jiménez and David Cantero. “Television has those things,” concludes the journalist his story about the “paradigmatic” case of Sara Carbonero: “Beauty can be an added element, not the most important. The most important thing is the other, the love of the profession.”
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